Investing the time in creating content can be difficult when work gets busy. Small and mid-sized nonprofit organizations face can additionally be challenged because multiple people are often share the responsibility of writing content.
If your content creation is in a rut, these four steps will help you get back on track.
Assume deadlines will be missed
If you are managing a team of employees that are helping to create content, there is only one safe assumption. There will be missed deadlines. Plan for it – have extra content scheduled or evergreen content available. Even with the best planning, deadlines, staff departures, and unplanned outages will impact your communication schedule.
Write every day
Writing every day will help you focus on what you need or should be writing. While you may not think you have time to write every day, even just 10 minutes helps. Building that habit will ensure you stay fresh. Even writing half of a blog post or a new fundraising appeal will help you build good writing habits.
I’ll be the first to admit – this is one of the biggest challenges that I have. When I commit the time to reading – either books or interesting things on the internet – I’m more fresh and creative. It’s hard to not focus on your to do list and carve out the time for yourself. That time helps rejuvenate you creatively. Many content creators have shared the impact and importance that reading has on their of writing.
By Inspired by Curated Content
How many times have you read an article related to your work and thought, “That’s really interesting!” or “That’s really idiotic!”? Either way, save that article. Come back to and write a reflection piece. Can you praise the author and the piece? Did you think of something relevant to your own work that relates to the piece? Was it absolute garbage and could use a polite but strongly worded response? Allow yourself the space to be inspired by your peers.
If you’re looking for additional inspiration this week, enjoy these articles!
- Thinking about crowdsourcing? Tricia Mirchandani of CauseVox has five questions to consider first. My favorite – “Do you have a crowd?”
- Taylor Shanklin of NPEngage discusses the importance of mobile and shares four tips to o help your organization become more mobile-friendly.
- Worried about your Google Analytics? Shaun McKenna of Conversioner explains how to avoid data pollution.
- There has been an incredible amount of coverage and discussion of the 10th anniversary of Hurricane Katrina. The Chronicle of Philanthropy compiled a list of seven nonprofit stories.