Medium for Nonprofits – Three Questions to Consider
Over the last few weeks, I’ve been asked by a few nonprofits about publishing on Medium. If you’re thinking about utilizing this platform, these questions and answers may help.
What is Medium?
Medium is an online platform and network that allows individual users, organizations, or companies to write and publish articles. Medium has a helpful synopsis of their platform and the benefits. It is built as a place for writers to easily create content and publish in a simple and visual editor. There is a network component as readers often leave comments or respond with a post. The company itself has a homepage that highlights content that is pertinent, interesting, and engaging.
Why should you use it?
It is a good fit for organizations that are looking to increase the number of written publications but haven’t yet started an internal blog. If volunteers or individuals on your team have an interest in writing content for your organization, Medium is a great way to begin that process.
If you have the ability to publish blog posts on your website, you may also want to consider using Medium. The network component of the platform can help you reach new audience members. Additionally, it may be easier for your readers to view content on Medium. If your blog isn’t visually appealing – especially for mobile and tablet users – you should consider trying Medium.
What types of things should you post?
Anything that you would write in a blog post. A story from an individual that your organization supported, an organizational opinion on a current event/topic, a letter from a board member, or highlights from a recent event. Try different styles and take advantage of the helpful analytics that let users know how many people are reading the whole post.
Below are a few articles from recent weeks that I’ve found interesting – including one published on Medium.
- Ross Jackson kicks off an ongoing Equity, Diversity, and Inclusion (EDI) Project in NPQ with a post about diversity in the nonprofit theater world.
- The always brilliant Yesenia Sotelo of SmartCause Digital shares the 10 stats you should be tracking on your website.
- David Cohen of Adweek explains the latest Facebook news feed algorithm changes.
- Does your organization work with a YouTube creator? YouTube is rolling out donation cards for US creators.
- “C is for Convertible Debt! That’s good enough for me.” Sarah Kessler of Fast Company details Sesame Street’s partnership with venture capital firms.
- Finally, Alison Leiby shares a post on Medium about the response to a joke she made about women’s rights. It include this funny and sad quote, “If you want a tour of how hateful and negative humanity can be about women, just scroll through the replies to my original joke. It’s kind of like the It’s A Small World ride, but instead of different countries you just see different expressions of misogyny.”