Nonprofit Websites and Broken Links

Nonprofit Websites and Broken Links

Nonprofit Websites and Broken Links

Your organization’s website is one of the most important communication tools that you have at your disposal. But too often, nonprofits neglect this vital tool. Below, we capture the three main pages to monitor as you manage your organization’s website.

Donation Pages

Far too often in our work thus far, we have found nonprofits that have broken links related to their donation platform. The importance of your donation page is obvious – taking the time to make sure that your website directs to the correct platform (and that your account is still live) is critical for maintaining ongoing online fundraising.


Many nonprofits host resources on their website – either of their own creation or links to other websites. If linking to other websites, you must periodically check to ensure that your link is directing to the proper location. Because other websites might reformat or rename their pages and documents, links and URL’s that once worked may no longer be valid. For one of our clients, a link that was meant to go to a wonderful resource of another nonprofit now directed to an inappropriate website. Periodically review your resources page, click on the links available, and verify that you are directing your visitors to the proper pages.

Contact Information

Lastly, as new employees and volunteers are onboarded within your organization, it is important to monitor your contact information page. Even if you change the text that appears on the page (for example, from to – the redirect to that email address may be incorrect unless you also changed the HTML code. Click on all the email addresses listed on your contact information to ensure that anyone trying to contact your organization is being sent to the correct, live email address or phone number.

Don’t have the time to review each page of your website individually? Check out this online broken link checker to see if there are areas of your website that need some updating.

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  1. Interested in having a free organization strategy review? University of Virginia’s Darden School of Business Professor Michael Lenox is taking requests from businesses and nonprofits to be reviewed by his summer students. Click here for more information.
  2. Want to have an effective brainstorming meeting? Try opening up the floor before you step into the room.
  3. Twitter now supports .gifs! Mashable shares the news. Gif fans are excited.
  4. NPQ provides a long-form analysis of data from the Giving USA 2014: The Annual Report on Philanthropy for the Year 2013.
  5. A lawsuit is trying to force the IRS to convert nonprofit 990s to digital form instead of pdfs. PND has the latest details.
  6. This week’s #Fundchat tackled strategies for wooing new donors.
  7. Two of the smartest folks in the nonprofit/technology world – Allison Fine and Amy Sample Ward – have a very thoughtful conversation about net neutrality and the impact on nonprofits in Fine’s podcast, Social Good.


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