Weekly Roundup – Custom 404 Page for your Nonprofit

Weekly Roundup – Custom 404 Page for your Nonprofit

If your nonprofit is updating or building out a new website, creating a custom 404 error page is a great step to help increase functionality.

Most website hosting companies will create a “404 Not Found” webpage when a user attempts to follow a broken or dead link. Reaching a 404 error page often drives potential supporters away from your site and finding the information they need. Your 404 page is an opportunity to redirect them to your website.

In addition to your nonprofits name and logo, it is good to clarify why the potential supporter reached that page. This is as simple as explaining that the link they were looking for is no longer available. It is a best practice to also provide links to some of the most common pages on your website. In addition to your homepage, links to resources, contact information, or the page that explains what your organization does can be helpful in directing the user to the right place.

This small step helps to ensure that your website is efficient and smooth.

Please take a look at a few other articles from the week. Check out our Tumblr for other updates.

  • Our friends at Social Media For Nonprofits are preparing for their Nonprofit Boot Camp and Social Media for Nonprofits Conference in San Francisco. The event is on October 10 and 11. They have a great lineup this year. You can also save $20 by using the code “Change”. Click here to learn more.
  • Mashable discusses the relaunch of the ‘Causes’ social network platform.
  • For an uplifting read, the New York Times features some of the 24 recipients of the MacArthur ‘Genius’ Awards.
  • NPQ provides a thoughtful case for the importance of the arts.
  • If you’re looking for a laugh on your Friday, Beth Kanter highlights six spoof accounts that make fun of nonprofits.

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