Weekly Roundup – Evergreen Content
Evergreen content is digital communication that isn’t tied to a particular point in time. It’s an important tool in crafting your communication calendar. This content is always relevant to your intended audience and not based on current events, recent trends, or a particular event. For blog purposes, it is a post that you could publish tomorrow or three months from now.
For most organizations, the purpose of a blog is to provide value to your supporters – you want them to understand the impact that their donations or volunteer hours have. A blog gives your organization a forum to share longer form content that is relevant and helpful. It also provides a reminder of your work and the impact that you are having. Consistent communication is a key component for blog success.
Time is a scarce resource at nonprofit organizations. Developing a bank of evergreen content is critical to maintaining a consistent communication strategy. There will be times that – due to workload, vacation, or illness – you might not be able to write new content. Having evergreen content as a back-up plan will ensure that you’re able to adhere to your communication calendar.
As you begin to run low on content that can be posted at any time, carve out time to write. We know it can be hard to set aside this time to write during busy times – our own blog these last few weeks is an excellent example of just that. But writing 20 minutes on a Friday afternoon, before you start clearing your inbox in the morning, or when a meeting ends early can help replenish your reserves.
Below are interesting articles from this week. As always, check out our Tumblr for other updates.
- Mashable highlights 15 brands that are using Vine in an engaging and innovative way.
- Memes are a popular way for nonprofits to increase engagement on social media platforms. Beth Kanter discusses how Facebook’s changing algorithm for pages may affect some nonprofits.
- Leanne Pittsford provides data that should concern the nonprofit sector on the challenges that lie ahead.
- How can nonprofits and public programs improve the quality of their services? Perla Ni describes how the Net Promoter Score can help to gain feedback on the effectiveness of programs.