Six Tips for Using Social Media at Conference and Events
Many nonprofit organizations host conferences or events in which they want to provide updates over social media. Below are a few tips to help ensure that you’re maximizing the opportunity for social sharing without inundating your followers.
The importance of WiFi
If you’re hoping that attendees will update their own social media accounts at your conference or event, providing them access to WiFi is a key step. While this is often impossible at special events, it is possible for conferences that are housed at a hotel. If your organization can afford to provide WiFi for attendees be sure to post the password so that they can utilize their social sharing platforms faster.
Don’t overdue it
You don’t need to chronicle every key statement made at your event. If you post too often you’re going to alienate your constituents who are not attending the event. This is especially true on Facebook – if you post too often you’ll reduce the number of potential views of your posts. For a multiple day conference we recommend posting every 2-3 hours. For a one-day event, try to not exceed one post an hour. Twitter is a different medium, as it’s more acceptable to post at an increased rate but be respectful of your follower’s timelines. Share some good quotes, poignant photos, and funny stories.
Your updates are important but conferences provide a great opportunity to share what other people are saying about you. Retweet any posts in which your attendees are commenting about their experience. By highlighting the impact that the event is having on others – in their words – you’re able to better show the effect of your work.
#usesmarthashtags instead of #USH2013
If you encourage your participants to utilize a hashtag when sharing information about your conference, don’t be afraid to spell it out. Losing a few characters is worth the opportunity to highlight your organization to others. If you use whole words in your hashtag, others will have a better understanding of the event that is taking place.
Share what’s happening behind the scenes
People love seeing how the event is being planned and implemented behind the scenes. If you have the time take a quick photo of volunteers preparing for the work or the event lead drinking his or her fourth cup of coffee. Your supporters appreciate the hard work that goes into the event.
Respect everyone’s privacy
It’s important to ensure that you’re not attributing personal stories or quotes to individuals without their prior consent. Individuals may not want their photo taken or things they said shared in a public setting. If you want to share a personal quote, be sure to do so in a manner in which any follower would be unable to attribute it to the person who said it.